OUR HISTORY
We are a Danish sneaker brand that started in 2020. Errant was founded by Mads Frederiksen and Christian Fuglsang with a vision of combining style and quality.
Read the whole story about us here.
To go your own way
ERRANT is a Danish brand created with a desire to challenge the way sneakers are produced and sold. We wanted to make shoes that we ourselves lacked. Not fast trends, but timeless classics with a focus on materials and fit. Our vision is simple: to create sneakers that unite style and function, and that suit the modern man who values quality without compromising. We strive to produce shoes that both feel good to wear and look good – shoes that are not just a product, but an experience.
From idea to iconic sneakers
In 2020, the idea arose to develop a classic sneaker with a focus on quality and comfort. Here we began to conduct extensive research to find the right manufacturer who could live up to our ambitions. This led us to Portugal, where we found a manufacturer in Porto with a strong tradition of craftsmanship and quality that matched our vision. In early January 2021, we launched our first collection, which included Essential White and Essential Black – two iconic sneakers with a clean, minimalist design. The first production was delivered to our then small warehouse in Aalborg, marking the start of our journey.
Expansion and milestones
Already in 2021, we opened our first physical store in the heart of Aalborg, and in the same year we participated in Løvens Hule , where we secured an investment from Christian Arnstedt. This gave us a solid foundation to continue our growth and development. In 2022, we launched our first collaboration with the well-known brewery Anarkist, which was followed by collabs with Hornsleth, KiMs and Aalborg Karneval. Today you can find us in our flagship store at Østerågade 4C in Aalborg, which functions as both a store and a showroom.
Portuguese craftsmanship and Danish quality
Our sneakers are handmade in Porto, Portugal – a city known for its rich tradition of craftsmanship. Here we work with local professionals who share our dedication to detail and quality. Each pair of sneakers is created with care, from the selection of materials to the final hand-sewn details. This combination of Danish design and Portuguese craftsmanship results in products that are not only beautiful and stylish, but also comfortable.
A world without costly intermediaries
As a direct-to-consumer brand, we cut out the middleman and offer our sneakers at a price that reflects their true value. This allows us to deliver high-quality products without adding unnecessary costs. Our products meet the same standards as luxury brands, but at a price that is more accessible.
A brand in constant evolution
At ERRANT we are more than a sneaker brand – we are a vision to unite Danish design, Portuguese craftsmanship and a passion for quality. Our journey is about creating sneakers that combine timeless design with modern innovation. Most recently, we have entered into a unique collaboration with Nicklas Bendtner, where together we have designed an exclusive collection that bears his personal touch and style. At ERRANT it is about creating something more than just sneakers. We are based on Danish design principles that celebrate creativity, innovation and high quality. We look forward to continuing to develop and deliver designs that excite and inspire our customers.