How did the idea for ERRANT come about?

Did the idea come out of the blue?

Was it just to sell some product?

…. many people ask how the idea for ERRANT came about, which I will tell you more about in this post. There are several things behind the idea, which was also thoroughly validated before ERRANT was founded as a sneaker brand back in 2020.

Without taking credit for the idea, it was probably me who originally got it. One day I had bought a pair of sneakers which did not quite fit perfectly and were therefore put in the wardrobe. I thought that they should probably just be worn and then I would be happy with them, but time passed and I never really got to use them properly and thus became happy with them.

When, in the course of a few weeks, I had heard from friends and confessed that they were well aware of the problem, I thought that it couldn't be right that you couldn't make sneakers that you liked straight away. That was the starting point for ERRANT, when I subsequently got hold of Mads and Rasmus.

ERRANT is therefore founded from the position that it should be comfortable to walk in a classic and stylish sneaker, which unfortunately is often not the case. And with a strong focus on quality and comfort, we have succeeded in designing a sneaker that you will love from day 1. We ourselves believe that the sneaker is the ultimate shoe, as it can be used both for everyday use as well as for festive events.

Read more about our trip here .

Thanks for reading along